Like every business, success depends on delivering results. But at ING we are also motivated by something more – ensuring that every decision we make is the right one. And as a result we are doing well for our customers, our stakeholders and ourselves. In short: ‘Doing Well by Doing Right’.

At ING, we believe that performance should be based on integrity. That success is sweetest when you can feel proud about the way it is achieved. Which is why we listen well, anticipate and respond effectively to the evolving needs of our customers. Whether they are individuals, companies or governments.

It’s also why we encourage our people to take charge and create solutions that provide tangible benefits to all concerned, something we call “Doing Well by Doing Right”. Thanks to this, we can now be found in more than 50 countries, providing all the banking, insurance and asset management services our customers could possibly need.

And just as importantly, our people are satisfied as well. Because of the wealth of opportunities ING’s worldwide network offers them to grow. And because they can take pride in knowing they are doing well by doing the right thing. For every one of our customers.